Top 3 Tips to Increase Engagement

Johanna Bates, a Project Broadcast (PB) Customer Success Specialist, helps people engage and build relationships with their customers and team members. Prior to working at Project Broadcast, Johanna was a Virtual Assistant for four years, bringing strategy and feature training to all her clients. Her hobbies include spending time with her husband, Kris, their two little girls, and their super fluffy Saint Bernard, Magnus. You can reach her by text at (254) 545-9626.

August 23 • 2 min read

Summer has been hot. I’m talking 118 degrees here in the Mojave desert. And don’t tell me “but it’s a dry heat there”, like it makes a difference…Lord, do I know. How hot does it get where you live?

See that? That is a text you can send to your customers. An engaging text! Why? Because it’s short, has quality, and asks a question. Engaging texts build a relationship with your customers and turn them into a member of your community. Let’s chat about my top 3 tips to build engagement!

Short, Quick, and To the Point

Tip 1: Your goal is to be short, quick and to the point. This is not a newsletter or a lengthy email. You’ll want something that grabs their attention in the first sentence. This is not verbal vomit. Ugh, everytime I use that example I shudder a little bit. Eeeeyuck. Our example above is 4 sentences long and written in a very conversational tone. I could have easily made it shorter, but it wouldn’t sound like me. And we want it to sound just like you!

Quality or Quantity

Tip 2: Let’s pick the quality of the message over the quantity of sentences you can provide. Remember, again, this is not an email and you are not *shudder* verbally throwing up on everyone. So pick something that you’re passionate about. Pick just one thing from the 5 things that make up your life. Mine are family, reading, a fluffy saint bernard, humor, and HAES. You know a ton about your top 5 things, so pick a quality story or tip and draft it out. For example: “Nothing brings a family closer together than chasing a 150lb Saint Bernard around the yard, trying to give him a bath. *insert picture of my entire family soaked*, what did you do this weekend?”. Side note, not every text should be about your business. You’re a whole person, and your business is only one part of you.

How are you…really?

Tip 3: Ask a non rhetorical question. A question you actually want an answer to. And, no, “how are you” doesn’t count. You want someone to feel like you actually want a response. If you ask “how are you” at the beginning of the sentence, does that even get a response? Or do you just get a “fine”, “good”, “great”. I challenge you to send out a message like “Hi, Dawn, it’s been crazy this summer. How are you…and I mean really….how are you doing?” See what reaction you get. Also, check out Jenna Kutcher’s “How Are You Really” Book. I got the idea from it.